Hi, I’m Zoe.
My superpower is turning your messy thoughts into a clear, concise messaging strategy that inspires you, your team, and your customers.
As a business owner, it’s critical that you articulate what you do and why it matters. That can feel impossible when you’re so close to the work.
I’ll help you nail your value proposition, brand voice, brand values, story, and more. These powerful assets help you stand out, attract the right people, and win their loyalty. More importantly, they reflect the soul of the business back to you and reinvigorate your work.
Together, we’ll tease out the things you’ve always known, but never quite known how to say. Our work together will remind you why you love what you do and reorient you to your purpose.
This is powerful stuff.
These days, I offer brand strategy and messaging services for farms and food businesses through Good Roots, the company where I am Creative Director. Get in touch with our team to get started.
“I have struggled for years to define the brand of this business, always asking "Who are we?" I got the results from Zoe's work and I am blown away. She nailed it. I'm thrilled.”
—Chris, Jackson Hole Buffalo Meat Company
“Wow, I am so used to branding and marketing presentations totally missing the mark. I have to say this was the most spot-on campaign right out of the gate. Really fantastic!”
—Carnation Farms Board Member
“Branding ourselves, building a website, and effectively communicating our message all seemed overwhelming. Zoe captured our business as a whole with powerful messaging and photographs. She is a creative powerhouse with a relentless work ethic & perfectionist spirit that give her unparalleled prowess in her craft.”
—Jordan, Neighbors Farmstead
“Zoe is a POWERHOUSE. She is sharp, thorough, and efficient. Zoe helped me bring my brand to life. I cannot recommend Zoe enough. If you're serious about producing powerful branding and content that your customers enjoy interacting with—Zoe is who you should call.”
—Anthony, Regeneration Nation
Powerful messaging backed by over a decade of experience in digital marketing and strategy.
“Zoe took my fuzzy scrambly ideas, combined them with her knowledge, and turned them into rock-solid, doable action items (even when they stretched me a bit). She isn't just zeroed in on marketing but on whole business health. And that health includes my health! She helped me game-plan some important business moves. Her knowledge just shines.”
— Hana, Petaler
“Zoe is your marketing & branding dream come true…and then some! Her keen eye combined with her bright, inquisitive mind and the can-do approach of a seasoned professional never failed to wow me. Zoe was instrumental in launching our social media platforms, overhauling our website, and honing our brand guidelines. She has incredible instincts and fantastic follow-through!”
— Elizabeth, Regenerative Organic Certified™
“Zoe is a talented, hardworking communications professional with an intuition for understanding her audience, creating captivating content, and lots of savvy digital skills. Zoe was instrumental in helping us launch our new website. She is also a pleasure to work with and an inspiring colleague who betters everyone around her.”